Leading an organization?The Replacement Cost Briefing for CHROs & ERG leaders
Founder and CEO

Cynthia Barnes built the category. Then she audited herself first.

She did not start a coaching practice. She built economic infrastructure for Black women, and ran the first forensic Value Audit™ on her own career. The founder is the case study.

The record

Authority you can cite.

The work is documented, not declared. A record built across enterprise rooms, national stages, and approximately three decades of forensic field data.

  • TEDx speaker. “Four Words to Take a Compliment.” The origin of Thank You; It’s True™.
  • LinkedIn Top Voice.
  • Four-time Salesforce Top Sales Influencer, 2021 to 2025.
  • First Black woman to keynote a national sales conference. OUTBOUND, 2022.
  • Author, Reach the Top 1%.
  • Sales Hacker, 35 Most Influential Women in Sales.
  • Crunchbase, 54 Sales Leaders to Know. Ranked number five.
  • Founder and CEO, NAWSP.
Founder Forensic Record · Value Audit™, April 2026
FloorInvoice Number™ floor: $17,500,000
CeilingCeiling: $52,500,000
RateCapture rate: 0.34%

She ran the math on herself before she ran it on anyone else. The verdict is why the Lab exists.

Why the Lab exists

Not underpaid. Underdocumented.

“Without receipts, our brilliance stays invisible.”

Black Women’s Wealth Lab® is an economic infrastructure firm. Not a course. Not a membership. Not a mastermind. The mission is arithmetic: close the extraction gap, not the pay gap, for 100,000 Black women by 2030. It begins with one documented number, one woman at a time.

Begin your record

We built the founder’s invoice first. Now we build yours.